Adidas Mission Statement free essay sample

Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler? aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the Adidas product range extends from footwear and apparel to accessories for all kinds of different sports. The key priorities are: running, football, basketball and training. 2 As the #2 maker of sporting goods worldwide behind NIKE, Adidas has inked deals with football and basketball athletes, as well as the New York Yankees, and it serves golfers through its TaylorMade-adidas Golf. The company operates some 2,200 retail locations under the Adidas and Reebok banners. Adidas expanded its business and breadth when it bought Reebok for some $3. 8 billion. According to Yahoo Adidas is categorized in the Consumer Goods, Textile Apparel Footwear Accessories industry. We will write a custom essay sample on Adidas Mission Statement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3 Mission Statement Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated? to consistently delivering outstanding financial results. We are innovation and design leaders? ho seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused? and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value. We are a global organisation ? that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed ? to continuously strengthening our brands and products to 4 improve our competitive position. But leadership is not only about results, it is also about how success is achieved. We are accountable for the way we do business. In particular, we accept responsibility for the way our products are manufactured by our suppliers. By our actions we can – and should – improve the lives of workers who make our products.? ?We are committed to good governance, and use our stainability statement and our corporate missions on Social and Environmental Affairs, Human Resources and Community Affairs to achieve our vision.? 5 ? Comment The mission and vision of Adidas are very clear. Adidas is a very ambitious company and very optimistic in their mission statement. Adidas strives to be the global leader in the sporting goods industry by exceding consumer expectations. Eventhough with that goal Adidas is not going in to detail, I as a reader can perfectly imagine what Adidas meant with this. As a employee of Adidas I would be proud to be working for the company. The mission statement is inspiring and adidas is a global organisation ? that is socially and environmentally responsible, creative and financially rewarding for their employees and shareholders. I would make the mission statement clearer by specifying who their inteded customers are. I would also elaborate on the companies basic values. Industry The Textile Apparel Footwear Accessories industry generates US$ 479 billion in world exports and accounts for a 4. 6 per cent share in global merchandise exports (World Trade Organization, 2006a). Textiles and clothing comprise a unique industry in the global economy. This industry has very low entry barriers; entry does not require huge capital outlay and factories can be set up that employ workers with relatively low skills. Since the actions companies take to compete against rival companies include actions such as asking lower prices but also by creating a stronger brand image by spending more money on advertising. Adidas deals with the competitive forces by doing the following: †¢ Having a diverse brand portfolio Consumers want choice. Whether it is the athlete looking for the best possible equipment, or the casual consumer searching for the next fashion trend, Adidas is inspired to develop and create experiences that engage consumers in long-lasting relationships with their brands. To maximise their consumer reach, Adidas has embraced a multi-brand strategy. This approach allows them to tackle opportunities from several perspectives, as both a mass and a niche player, providing distinct and relevant products to a wide spectrum of consumers. In this way, each brand is able to keep a unique identity and focus on its core competencies, while simultaneously providing the Adidas Group with a broad product offering, increasing their leverage in the marketplace. †¢ Investments focused on highest potential markets and channels Adidas targets leading market positions in all markets where they compete. However, with almost 180 subsidiaries worldwide, they have prioritised their investments based on those markets which offer the best medium- to longterm growth and profitability opportunities. In this respect, they continue to place a considerable emphasis on expanding their activities in the emerging markets, particularly China and Russia. No matter in which market they operate, they recognise that consumer buying behaviour and the retail landscape are unique. Therefore, to fully exploit market opportunities, they ailor their distribution strategy to present their brands to the consumer in the most impactful way. This is achieved by following a distinctive channel approach. Adidas strives to provide their customers with superior service to secure prime shelf space for their brands, while continuing their commitment to building a strategic competency in own retail and e-commerce. 4 Student: Hussein Suleiman, Studentnumber: 513056, Group: 3IBM1 Company: Adidas †¢ Creating a flexible supply chain Speed and agility are key to outpacing the competition. Adidas is committed to meet the full range of customer and consumer needs by ensuring product availability in the correct size and colour, providing game-changing technical innovations and also the latest high-end fashion product to the highest quality standards. Adidas strives to shorten creation and production lead times by continuously improving their infrastructure, processes and systems. By sharing information from point of sale to source and vice versa, Adidas strives to connect and more closely integrate the various elements of their supply chain, to enable quick reaction to changing consumer trends. Leading through innovation Everyone in the adidas Group is responsible for driving innovation. Therefore, they foster a culture of challenging convention and embracing change, and require all areas of the Group to generate at least one new meaningful innovative improvement per year. In particular, Adidas believes that technological evolution and cutting-edge design in their products are essential to achieving sustainable leadership in their industry. †¢ Creating shareholder value Sustainable revenue and operating profit growth are critical to the success of Adidas. Creating value for their shareholders through significant cash flow generation drives their overall decision-making process. For each of their segments, Adidas pursues the avenues for growth which they expect to be most value-enhancing, with particular emphasis on improving profitability. In addition, rigorously managing working capital and optimising their capital structure remain key priorities for Adidas. They are committed to increase returns to shareholders with above-industry-average share price performance and dividends.

Planning and Design of Airports

Planning and Design of Airports Airports have become a part of everyday existence, as air travel is necessary for many aspects of life. The design and technology that goes into building and engineering an airport is unseen but is very complex and structured. There are many details that are important to keep in mind in order to build a well functioning and effective airport.Advertising We will write a custom term paper sample on Planning and Design of Airports specifically for you for only $16.05 $11/page Learn More The runway is key part of any airport and at first, it might seem simple enough. The landing and takeoff of an airplane are considered to be one of the most important parts of any flights and so, great care must be taken in designing and building the runway. Usually, it is made of asphalt or concrete and the specifics of the plane are taken into account. The runways have a close relationship with the Earth’s magnetic poles and their shifts. The changes in magnetic poles, which can slowly drift in a certain direction, will result in a name or number change for the runway. Some runways are designed for takeoff and some for landing. This is due to the fact that during landing the physics are different when compared to takeoff or rolling of the plane into position. Runways are connected by ramps and the path that connects the two is called taxiway. As most of the airports are busy and the speed of traffic adds to the effectiveness of the functioning, taxiways are constructed to be used for a high speed usage. The markings on runways, ramps and taxiways are extremely important as they tell the pilots their specific purpose. It is done with letters, numbers and different color lighting. The marking lights are heavily relied on during night time for obvious reasons. There is a great amount of technology used to test and monitor surfaces, markings and other safety details of the airport and its features (Woods 23). Most of the time runways are made with con crete to provide obstruction free, smooth and hard surface. The thickness of concrete depends on the planes that are used and their mass is what determines if it is 10 inches or 1 meter thick. Modern airplanes that are used for commercial transports have one of the highest masses and so, the pressure from the chassis or landing gear is a key determinant. The construction and materials for the runways are very expensive and so, the manufacturers of the aircraft must keep in mind the amount of wear that the airplane will have on the concrete. Due to this, the weight of the airplane must be equally distributed between the touching points and the amount of tires play an important role in the pressure on the pavement.Advertising Looking for term paper on air transport? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weather conditions are also taken into consideration, as some places are suscepted to frosting conditions while others neve r have to deal with temperatures below zero degrees. The pavement surface is an integral part of the runway because it is an area that comes into most contact with the plane. The contact between the surface and the tires must be maximized for braking and acceleration. As sometimes there is heavy rain, the surface is made with grooves that let water flow into them, which decreases hydroplaning or gliding of tires along the surface. Some of the materials that are used for the surface layer are asphalt, concrete, clay, a mixture of several materials called composite, coral which is made from coral reefs and others. The surface of the runways is important but so is the direction. It is determined by the wind, as takeoff and landing happen as closely as possible to the wind direction. As the wind changes, so does the â€Å"active† runway being used. The length of the runways is related to the mass of the plane and geographical elevation. At least 1800 meters is required for aircra ft that are below 90000 kilograms. Planes that are larger in size and wider in their dimensions will have a minimum 2400 meters takeoff length. The higher the altitude the longer the runways will be. This is because the air is less dense at a higher altitude and more speed and distance is needed for an airplane to takeoff (Ashford 80). The changes in technology have greatly affected the design of the airports. The engines are made to have more power and so, the design of the airport is changed and aligned according to the plane, its power and dimensions. The amount of fuel needed for the plane will have an effect on its mass and power output, so the types of planes that use the airport play a key role. The airplane itself has many characteristics that differentiate it from others. The wing span, seating capacity, length of the fuselage, amount of fuel needed, on board specifications and age, all play a role in the development of the airport (Ashford 76). For example, a higher wing s pan will decrease the flying speed of an airplane and the speed of landing and takeoff will also be lower. The purpose of the plane plays a significant role in the design of the airport. If it is a military base or an airplane used by the military might land in a particular airport, the mass and dimensions are taken into account. Commercial and private airplanes have a great number of specifications that dictate the design of the airports.Advertising We will write a custom term paper sample on Planning and Design of Airports specifically for you for only $16.05 $11/page Learn More The amount of traffic and the loads are also factors that determine the layout and details of engineering a smooth functioning airfield. The safety of people on the ground and on the plane is an important matter and so, the conditions of the surface are constantly monitored. The wear on the runways is inevitable and specific division of airport workers must have a close eye on any defects and irregularities. Another factor that affects the design of the airport is the area it is located in and the usage by the public. A major city airport will have a larger area with bigger size terminal and more pockets or aprons for plane parking (Graham 207). The greater the amount of people that uses the airport, the higher is the amount of airplanes and the tower must take more effective and orderly control of the large number of airplanes. Smaller or private airports are not so demanding when comparing to major city airports and military bases. The airports that are used by the army have different types of aircraft: helicopters, smaller and faster airplanes and transport planes, which are sometimes more demanding than those used publicly (Edwards 71). Overall, a lot of engineering thought and planning goes into designing an airport. It is an intricate structure of systems that are all connected and serve a specific purpose. It is a place of extreme speeds and condition s that are taken very seriously, which reflects in the organization of both airplanes and airfields. Ashford, Norman. Airport Engineering: Planning, Design and Development of 21st Century Airports, Hoboken, John Wiley Sons, 2011. Print. Edwards, Brian. The Modern Airport Terminal: New Approaches to Airport Architecture, Abingdon, United States: Routledge, 2004. Print.Advertising Looking for term paper on air transport? Let's see if we can help you! Get your first paper with 15% OFF Learn More Graham, Anne. Managing Airports, Burlington, United States: Routledge, 2003. Print. Woods, Jessica. A Study of Airport Pavement-aircraft Interaction Using Wavelet Analysis, Ann Arbor, United States: ProQuest, 2008. Print.